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I LOVE DISCO FOR
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INSIDE DISCO MUSIC
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‘Happy Days’ also arrive in the era of disco
Do you remember 'Happy days' ? It was January 1974 when the Cunningham family and Arthur Fonzarelli made their first appearance on the American channel ABC. But why tell the story of an American family from Milwaukee and set it in the 1950s in 1974 , when many young...
70s icons: objects that revolutionized the kitchen
Some objects used in the kitchen, which have now become icons of the 70s , were created by famous designers such as Marco Zanuso and Richard Supper. An example is the Terraillon kitchen scale. Who didn't have it at home? Practical and colorful, it was designed by the...
Up for auction is a jacket that has made music history
Do you remember that red and black leather jacket? Yes, that jacket worn by Michael Jackson in the Thriller video, that jacket that made history and is now up for auction. The king of pop had donated it to Dennis Tompkins and Michael Bush and on 25 and 26 June it will...
FLORENCE IS ALSO HAPPY
A sunny day, a beautiful city, the desire to have fun ... and what does I LOVE DISCO do? He takes a camera, a chest on his shoulder, the song of the moment and conquers the center of Florence. "Firenze is also HAPPY" is the first Italian video that has entered the...
The end of the advertising show: the Carosello
Until all the 70s , we expected the moment of advertising ... now as soon as it arrives we change the channel. I kind of regret those moments when we were told “and after Carosello , everybody in bed”! In fact, as children, dear Discolovers, the moment that marked the...
The ’70s consecrate Italian design to the world
The 1970s were a time of transition and speed, in which many movements overlapped. In the period of protest, disco dance, hallucinogenic drugs, the Italian family evolves, in 1974 they went to the polls for the referendum on divorce and the houses changed accordingly....





