A sunny day, a beautiful city, a desire to have fun… and what does I LOVE DISCO do?
We take a camera, a speaker on our shoulder, the hit song of the moment, and conquer the center of Florence.
“Firenze is also HAPPY” is the first Italian video to join the global ‘Happy’ trend, an idea and production by Pharrell Williams. Florence, in all its beauty, has proven to be a vibrant city that is always ready to have fun.
Thanks to the music and the spirit of the I Love Disco staff and entertainers, tourists, locals, young people, the elderly, and children all let loose and helped make our city even more Happy!
The video managed to garner more than 10,000 views in just a few hours after its launch and is considered a viral web hit, with shares across the world and approximately 430,000 total views.
