Got to Be Real: the evening celebrating the launch of I Love Disco’s Web TV

‘Got to Be Real’ was not merely an event, but a declaration of love for the most authentic and sparkling identity of the I Love Disco world. A special night organized to celebrate the birth of the I Love Disco WEB TV, a new digital space dedicated to exclusive content, behind-the-scenes stories, and everything that makes the DiscoLovers community unique.
An important debut, celebrated as only I Love Disco can: with energy, music, creativity, and an audience that knows no half-measures when it comes to having fun.

The true stars of the evening: the DiscoLovers

While the event aimed to officially launch the Web TV, the real news of the night was, as always, the overwhelming participation of the DiscoLovers. Men and women who, with their passion and inventiveness, manage on every occasion to transform a simple evening into an unforgettable collective experience.
The live stream captured smiles, extravagant looks, accessories impossible to ignore, and that typical desire to get involved that has characterized the community for years.

The participants were not mere spectators: they were an active part of the party, the beating heart of the digital celebration. Every outfit, every pose, and every moment seemed tailor-made to be told, shared, and seen by other members of the community.

The spirit of the ’70s lives again on stage… and in the room

To describe the atmosphere of the evening, one only needs to look back at an iconic image from the ’70s: Boney M, a group that was never afraid to exceed, to mix improbable styles, to exaggerate, and to be deliberately ‘out of place’.
As recounted in the book Love Train, ‘they were always out of place. They boldly overused gold lamé fabrics, steel chains, and silver space suits complete with wings… they were always “wrong” in the right way.’ And it is precisely this spirit that inspired the event.

The DiscoLovers interpreted it in their own way:

• satin and sequins shining everywhere,

• gold and silver sequins catching every ray of light,

• lycra and chiffon dancing together with the bodies,

• colorful feathers and boas tracing movements in the air,

• boots with exaggerated heels,

• deliberately exaggerated make-up, sometimes even in ‘questionable taste,’ but always consistent with the iconic style of the period.

Every person seemed to have stepped out of a cult film, a ’70s TV show, or a disco cover from the era. It was impossible to be bored, because every look told a different story, a piece of the imagination, a musical fantasy taking shape.

The transformation: a night outside the box

What makes an event like ‘Got to Be Real’ unique is the courage to have fun without self-censorship, to transform into the character one has loved, imitated, or even envied. For one night, you are not simply yourself: you become a freer, brighter, more theatrical version of your own identity.

And as in the best disco tradition, the line between reality and performance dissolved. Every corner of the room was an improvised photo set, every look a creative stimulus, every gesture a small fragment of the show.
The Web TV captured everything: from spontaneous laughter to hugs, from improbable accessories to the most intense moments on the dancefloor.

A new beginning for the I Love Disco community

Beyond the party, the evening marks a fundamental moment in the brand’s history: the launch of the WEB TV, a platform that will allow people to experience I Love Disco all year round, even from home.
Video content, backstage footage, specials, interviews, mini-documentaries, and the stories of the evenings: all of this will be part of the new project.

‘Got to Be Real’ perfectly represented the spirit of the initiative: real, sincere, sparkling, and deeply connected with its community.

Conclusion

This evening demonstrated once again that I Love Disco is not simply a musical event, but a true way of life.
The excessive outfits, the courage to dare, the timeless music, and the creativity of the DiscoLovers transformed the birth of the Web TV into an event to remember.

And if Got to Be Real means ‘being authentic,’ no one was more so than the DiscoLovers, capable of being ‘wrong in the right way’ and absolutely unforgettable.