We had the privilege of being chosen to curate the music selection for the grand evening organized by Smart Italia to celebrate its 18th birthday.
The entire I LOVE DISCO community was invited to Smart’s 18th birthday celebration, scheduled for Friday, November 25 at Stazione Leopolda (Florence).
If rewriting the rules of the automotive world was no easy task, Smart succeeded. Now celebrating its 18th birthday, the festivities were truly worthy of this small, irreverent, brilliant, and revolutionary city car!
The format combining communication, branding, and entertainment was a resounding success in terms of participation and enjoyment. The evening, in addition to speeches by Smart and exceptional guests, continued with an engaging and captivating musical segment curated by I love disco that kept nearly two thousand guests entertained until late into the night in a venue specially arranged for the occasion.
The Director of Smart Italia praised the event model, proposing it as both a format and venue for the Smart Europe evening.
